14.07.2020

Unilumin’s LED Transparent Screen Creates Smart Cultural Life

As one of the main products of Unilumin, transparent screen plays an extremely important role in creating smart cultural life. More and more art smart life and commercial publicity pay attention to and choose Unilumin's transparent screen to enhance the unique charm of the city and enterprises.


On June 2020, a cultural corridor with a length of 600 meters was built in Linping city, Hangzhou. It possesses modern and fashionable building facade, green outdoor landscape and perfect functional design.


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Aerial view of Linping cultural and Art Corridor


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Corner of Linping culture and Art Corridor


Linping Cultural Corridor project adopts the advanced Unilumin led transparent screen integrated solution. The scheme transforms glass into media without blocking sight and lighting with innovative display technology, and it successfully integrates environment and display technology, which not only ensures permeability but also presents visual effects with unique visual impact, it is especially suitable for the application of glass window, glass curtain wall and stage dance art.


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As a transparent display solution provider, Unilumin Bainian, a subsidiary of Unilumin group, had successfully completed the overall construction work from creative design to construction delivery of the central stage transparent screen.


In China, smart cities have developed for many years. At present, China has announced three batches of smart city pilot projects, and more than 500 cities have launched the construction of smart cities. We believe that with the promotion of new infrastructure, the construction of smart city will be a new heat point.


Unilumin’s transparent screen not only plays an important role in the construction of art smart city, but also redefines commercial display. 

Facing the increasingly young and digital customers, BMW is dedicated to meet the needs of users with innovative products and services, and establishes closer emotional relationship with customers.


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BMW new concept 4S shop, Unilumin’s transparent screen science fiction show


On May 11, 2020, it is the two years’birthday that Chengdu BMW super 4S concept store had been built. In the past two years, BMW super concept store had integrated urban exhibition hall with digital technology continuously, and the joint between Unilumin’s LED transparent screen and VR and other digital technologies, had constantly fulfilled the original intention of integrating digital technology into customer experience.


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As the main medium of digital presentation, Unilumin LED transparent large screen not only undertakes the important task of connecting with customers' digital life, but also can realize synchronous high-definition display by real-time editing of the display screen with the transparent screen to meet the display needs such as welcome, demonstration, festival and other scenes, create a kind and comfortable experience atmosphere for customers, and help to realize the continuous upgrading of service quality.


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In addition to digital display services, when BMW group proposed a new marketing model - "future retail" plan, BMW also cooperated with Unilumin to carry out early design. They introduced high-tech digital content of Unilumin LED transparent screen to strengthen the close connection between virtual display and real products which providing a new impetus for BMW brand marketing.


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Unilumin pays much attention to the experience concept of "new business", and is always dedicated to business application scenarios such as window, curtain wall, sightseeing elevator etc. all the time, and we constantly meet the diversified display needs of customers with new designs and new products such as LED transparent screen.


In the future, Unilumin will continue to focus on the innovation of LED display technology, continuously create value for customers in various industries with better quality and novel products and better solutions, and contribute to a better quality life for people.